The Board began a campaign to promote the lamb of CyL to increase sales mainly in Madrid and Cataluna.
So I explain today the minister of Agriculture and Livestock, Silvia Clemente, who attended the Regional Agricultural Council meeting which was held today in Valladolid, where the agricultural organizations reported on this plan of communication, among other issues.
The aim of the bell, which was developed between now and next May 30, is primarily to increase sales of lamb and eat this product throughout, buy aion kinah, the year, as consumption of sheep meat has a strong seasonality with sales concentrated especially in December, ahead of Christmas celebrations.
Silvia Clemente, quoted by Europa Press, explained that 22 percent of consumers lamb figure identifies the quality of lamb de Castilla y Leon and assure that consumers ask about the origin of the meat., sto energy credits,
The main objective is to strengthen and enhance the meat sales, the fourth highest selling the consumer related to quality also considers that it is healthy and has a sense of taste.
The main target audience for whom this bell, framed in the initiative 'Land of Taste', besides that of the Region, is from Madrid and Catalan market, being the, tera gold, communities with the highest number of potential customers. Between Madrid and Castilla y Leon concentrate 70 percent of the sales of quality lamb of the Community.
Of these three communities, Catalonia is at the forefront of consumption of this product, with more than 25.3 million kilograms, followed by Madrid (16.8 million) and Castilla y Leon (almost 12 million).
Great production.
The campaign comes after the recent amendment of the specification for Protected Geographical Indication 'Lechazo de Castilla y Leon', a change that can reach nearly 50 percent of the hut lamb with this quality figure. Castilla y Leon has more sheep census of Spain with 4.1 million head, representing a 21.13 per cent of the national total, ahead of Extremadura and Castilla-La Mancha.
The bell is contemplated under the actions to be developed for this year within the 'I Plan to promote and market "of food products of Castile and Leon. This is the second time that an action is performed for a specified promotional product after that last year was made with the Potato of Castile and Leon, with the aim of identifying the product with the Community and increase the sales of this Tuber.
The results of the campaign were successful and the sale of potatoes in the Community increased by 60 percent during October and November, two months in which both developed communication actions as promotions in the distribution chain.
In this regard, the president of Asaja, Donations Dujo, had an impact on that if this bell is used to seeing an end to speculation that intermediaries, slaughterhouses and distributions made with lamb of Castile and Leon will have been a "good foundation" in the sheep industry.
However, he believes that we can not allow the quality you have is this deceiving consumers with lamb outside simply because of the slaughter in slaughterhouses of the Community and leave them as such. "That is deceive the consumer," said the head of the agricultural organization, whoadded that mechanisms must be put to avoid this situation.
Also at the meeting other issues were discussed as the second amendment of the Rural Development Program of Castile and Leon that incorporates financing the European Agricultural Fund for Rural Development (EAFRD) from 7.58 million for the years 2010-2013. Clement stressed that these funds affect the local action groups and help lines for food craft that also is a response to the demands of small tourism promoters.
Dujo welcomed these funds and reiterate the support lines to be developed but also reminded that it is money withheld to the modulation and must revert entirely in the agricultural sector.
On the other hand, the meeting was informed the agricultural organizations of the proposed new classification of LFA other than mountain, which became effective on January 1, 2014 and which are incorporated biophysical criteria. They are classified in the Community 1504 municipalities, 76 more than now, including all of the district center of Valladolid, currently not covered.
Funding requirements.
The Council was also informed of the actions developed by the counseling on financing the agricultural sector and achieved in extending loans to farmers who signed in 2008, from five years to seven with two more years of deficiency in payment of principal and interest, which affects cattle and 9909 to avoid paying 98 million between this year and next, which may be used for circulating on the farm.
It has also been informed about the possibility of accessing new loans, in this case both for farmers and ranchers of Castile and Leon, at no cost in fees for the collection of endorsements by the Sociedad Anonima Caucion State Land. In this case, the credits may be up to 50,000 euros and could be allocated for both working capital and for investment.
As these measures are insufficient Dujo considered to rid the sector crisis, even as it has been launched by the autonomous action, "was the best that has been in Spain, something to be welcomed" despite that is "a lot of negotiation."
In this respect, although interest had an impact on financial measures that are pursued are worthy and cost price "assumes" and critical that the Government of "arm twisting" and does not make proposals, which considers it necessary to continue with events such as the one convened on 1 June in Merida at the summit of Ministers of the EU.
He also warned that cuts the company when it goes "majority" of food consumption habits, so that it considers that either the government "put the batteries" to promote the product, proposed intervention measures and a budget, "worthy" or will be hard to handle the situation.
For its part, the coordinator of UCCL, Jesus Manuel Gonzalez Palacin, had an impact on that is the worst time ever for the sector and the emergency plan is totally inadequate to keep out the 80 percent of farms in the Community.
Therefore consider a new plan to manage the agriculture ministry, obtain consensus on the Sectoral Conference for all agricultural organizations and serves to alleviate the situation.
Infirst considered to be done through improving prices through import control, intervention mechanisms are dismantled and contractual relationships.
In addition, claims direct aid to the sector as has been done with others such as automotive because, he explained, while France had 750 million euros compared to "the best" 30 million in Spain.
Finally, it considers it necessary to reach an agreement with distributors because it believes that crisis can not be a range of up to 800 percent.